How to Price Your Product or Service Just Right
Running a business successful and making good profit out of it involves several steps. You must have the right knowledge and tips to enjoy a great profit margin even after selling your products and services. Out of all the aspects involved in running an online business, pricing plays a crucial role. As long as you know how to price your products and services right, you can make good profit for a living and even save handsome money for retirement but if you don't know what should you charge for your products, then this app can be your guide on understanding the concept of pricing.
This app shows you the best tips on how to price your product absolutely right, you'll understand a lot of concepts about pricing including value based pricing, alternative pricing strategies, changing prices to make your offerings more appealing in non-price ways, promotional pricing, competetive pricing, market penetration pricing, working with price sensitive buyers and how to price your product according to the different types of poducts you are selling.
If you have an effective marketing plan, it's important that you have an excellent cost plus pricing knowledge. Download this app on your smartphones to become a pro at it. This app is free and available on Amazon Appstore and Google Playstore for download.
This App contains the following contents :-
Pricing: All You Need to Know :- If you are trying to sell something on the Internet, pricing your services/ products would be the single most important decision you will take. Since, the Internet provides thousands of alternatives to the customers, you need to be at par with the competition. The prices that you quite will determine how long you can stay in the market.
Working With Price Sensitive Buyers :- The value of money in today’s world is a stark reality and that is why customers looking to shop for their needs have become aware of the cash factor where buying is concerned.
How to Achieve “Winning Price” :- Setting a price for your product or services, especially when you are trying to sell on the Internet, can be the most crucial business decision.
Pricing According to the Type of Product :- Finding the right price for your product is the key to success, in both the long and the short term. The right price for your product would lie somewhere between the cost and the price a customer is ready to pay for your services.
Pricing Strategies That Improve Profit :- Pricing strategies are a sometimes-overlooked part of the marketing mix. They can have a large impact on profit, so should be given the same consideration as promotion and advertising strategies.
Price Skimming As a Pricing Strategy :- The strategy of a computer manufacturer is to come up with a new laptop every 8 months or so.
Is Psychological Pricing an Effective Strategy? :- Price has a psychological significance attached to it. Buyers have this belief that if a product is highly priced then it is more valuable. Although this belief is more psychological than reality based it makes price tangibles more effective than the product itself.
Market Penetration Pricing :- A quick-entry price strategy that presumes that sales volume rise when an object is priced low which in turn reduces the overall costs is called market penetration pricing. This is a useful strategy that can be used in price sensitive markets.
Promotional Pricing :- Usually promotional pricing are used while launching a new product. It is used to stimulate demand for those products which have a lagging demand.
Competitive Pricing :- To figure out whether your items are priced too high or not, do what your customer does. Search the web. According to 2006 yahoo!/OMD, there are about 66% of family who use the Internet to research on a product and 64% use the search engine to buy a product.
Offering Discounts as a Part of Your Pricing Strategy :- Pricing of goods is difficult. No single determinant magic formula exists that will decide the best price for one’s product. There is no simple strategy but one can take certain measures to make more effective pricing policies.
Alternative Pricing Strategies :- Pricing is certainly one of the most important factors of your marketing mix strategy. Correct pricing can make your product a hit or a failure in the market.
Change Prices to Make Your Offerings More Appealing in Non-Price Ways :- The days when men swore by Gillette, and women didn’t look beyond Guerlain are long gone. There are rarely any monopolies in the world market, and every product in the economy has a competitor, a substitute that is constantly trying to outdo the other.
Value Based Pricing :- The maximum price the customer will pay for the benefit received can be understood if the above points are kept in mind.
How To Know If Your Pricing Is Right? :- If your prices are not perfect you will not get anywhere even if you have the greatest product/service in the world. Internet firms employ three primary pricing strategies- POPS, CAPS AND VAPS. If they are properly implemented, they can just help the firms gaining an advantage over the rest.